Previous to being an Associate Professor, George worked in several leadership positions within the DeVoe School of Business. He has over 25 years of sales and marketing experience in the electrical industry and started working in higher education in 1999.
He holds a B.A. in Economics from Ripon College, an MBA from Indiana Wesleyan University, and a D.B.A. from Anderson University. His research and teaching interests include marketing, management, services marketing, customer satisfaction, and adult education.